The United States reported a 12% decrease in surgical and non-surgical cosmetic treatment. The British Association of Aesthetic Plastic Surgeons, however, reported a 9% increase in demand in 2009, which follows 5% increase experienced the previous year. By the end of 2008, the UK market value had reached a staggering £536 million, which is an 8.7% increase from 2007.

Several factors are being cited as the reason for the growth in recent years. Technological advancements have improved the results and minimized the invasiveness and costs of many treatments and procedures. Numerous non-surgical cosmetic treatments and services have also been added, which feature effective results and a shorter recovery period, if any. Read the rest of this entry »